The Challenge
To launch two new fragrances in summer 2026, Adopt Parfums needed images able to embody a simple yet elusive promise: the feeling of a holiday. The brief was as strategic as it was creative. A single shoot had to feed the brand’s entire communication, from digital to retail and large-format outdoor, without ever losing its impact.
Our Approach
We took the production to Tenerife. Between beaches, golden light and palm trees, we built a resolutely sunlit art direction designed to showcase both fragrances. The key visuals were framed on set to adapt fluidly to every format, and we shot an additional film series to give the campaign a grain and texture digital alone cannot deliver.
The Deliverable
Four key visuals, first intended for Adopt’s stores and social media. Won over by the result, the brand went well beyond the initial brief: two of our images were rolled out as a national campaign, with more than 7,200 billboards across France, outside central Paris.
Project images
