The Challenge
SNCF Hubs & Connexions asked us to showcase Monaco Monte-Carlo station, the main gateway to the Principality with 8 million passengers a year. The point was not to film a station, but to prove a model: a flagship station, sustainable — solar production, waste sorting, low-energy lighting —, cultural and technologically ahead with its BIM digital twin. All of it had to convince an international audience, at a time when every rail operator is defending its own vision of the station of the future.
Our Approach
We split the subject into two complementary objects rather than one catch-all film. First a corporate presentation, built to support live talks: a clear information architecture where every figure and every commitment has its place on screen. Then an institutional film, to make people feel what the presentation demonstrates — the light, the passenger flows, the way the building sits in the Monegasque landscape.
The Deliverable
The presentation supported live talks, notably at the Dubai World Expo held from 1 October 2021 to 31 March 2022. The film carried the same positioning in images, to institutions and to the general public. Two formats, one message, and a client able to defend it on stage as well as online.
Project images
