The Challenge
In a few years Next Mobiles has become the leader in phone and high-tech rental. The company wanted to strengthen its premium image at two peaks of the year: Black Friday 2024 and the iPhone 17 launch. Awareness was not the issue, credibility was. The offer is so good it sounds too good to be true, and that reflex of distrust had to be turned around in twenty seconds, on a platform where people skip in three.
Our Approach
We faced the doubt head-on instead of ignoring it. The first film, "Magic is Real", breaks the fourth wall: the screen cracks at the exact moment the viewer thinks it is all too good, and the brand answers back. The second plays on ground the audience knows by heart, the podcast: two voices discuss the offer as a scandal, until the punchline — the scandal is that it is true. Two short formats, two attention mechanics, one promise defended without ever overselling it.
The Deliverable
Two twenty-second films, written, directed and post-produced in house, released on YouTube during Black Friday 2024 and at the iPhone 17 launch. They gave Next Mobiles the visibility it wanted on both peaks, with a brand image more premium than a standard promotion. That is what we look for on every campaign: the angle that makes your promise believable, instead of repeating it louder.
