The Challenge
Eurécla repairs glass instead of replacing it: 83% savings on average, a longer lifespan, waste avoided. The promise is excellent, and that is exactly the problem. In a market where the reflex is to replace everything, a decision-maker does not buy a technique they have not seen working. The job was not to make Eurécla known, but to make its expertise visible — and above all credible — to shopping centre directors, technical managers and property managers who put their own name on the contract. We have been working with the brand on that ground for three years.
Our Approach
We built two levels of proof, in that order. First the clients: at Beaugrenelle and Carré Sénart we filmed those who had already made the choice, talking about thermal comfort, energy bills and deadlines in the words of their own trade. Then the demonstration: a series of short films in which each product — solar films, Solarscreen, films for blinds, for doors, decorative films — shows in seconds what it does to light, heat and privacy. Restrained framing, careful lighting, no gratuitous effects: in this market, a serious image is already an argument.
The Deliverable
Around twenty films delivered over three years, a selection of which is shown here. They form a library rather than a campaign: the client stories open the conversation and reassure, the demonstrations answer the technical questions that come right after. They feed the brand website and its social media, support sales meetings, and turn a sales pitch — 14,500 interventions, 7,800 clients — into something you can watch. This is what we do for any company whose product is better than its reputation: make visible what until now had to be taken on trust.
