Quatre Deux Deux — production studio · Paris / Tallinn

How an idea is born.

Seven checkpoints, from the fog to the crater. It’s the path we walk with every brand, on every film.

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The trail is based on our climb of the Piton de la Fournaise, made by Cyril and Adrien.

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Checkpoint 01 / 07The hunch

Pas de Bellecombe

Every idea is born in the fog.

At the start there’s a hunch, a wish, a question that keeps nagging at you. You can’t see the summit yet. So you start walking.

Checkpoint 02 / 07The brief

The rampart

To climb, first you go down.

This is the brief: we go deep into your subject. We listen, we ask, we untangle what you really want to say, and to whom.

Checkpoint 03 / 07The route

Enclos Fouqué

Constraints give it shape.

Budget, deadline, format: we map the route together, the techniques, the days, the budget. You approve the map before we set off.

Checkpoint 04 / 07The stance

The fissures

You have to take the leap.

There comes a moment when the thread seems to break. We cross the void: the idea becomes a stance, written and storyboarded, the one people will remember you for.

Checkpoint 05 / 07The shoot

Chapelle de Rosemont

The idea takes shape.

Switchback after switchback: scouting, then the shoot. The people filming your idea are the people you talk to, with no one in between, from first step to last.

Checkpoint 06 / 07The finishing touches

Bory crater

Just a few steps left.

Editing, grading, sound: the last steps, the details that make the difference. We reach the top, but we don’t stop before them.

Checkpoint 07 / 07The delivery

Dolomieu crater

The mist lifts.

The idea is born, delivered ready to be seen, with rights assignment available for up to 5 years. And from up here, it can be seen from afar.

7,200 billboards for Adopt. 14 days for MIE 2027. Some twenty films for Eurécla. A first TV spot for Optic 2000, at the Paris Games.

Bring your idea to life
Checkpoint 01 / 07

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    And you, what idea do you want to bring to life?

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